- SEO optimized blog is a key for any website as it will generate more relevant traffic to your website. Optimize blog posts for SEO because every day there are millions of articles posted on the internet across the globe. Just publishing the blog isn’t enough to rank the top position in Google, but to stand-out, you have to follow these 7 important SEO techniques to optimize your blog.
Here’s the brief listed info on 7 important techniques to optimize blog posts for SEO and rank in Google search engine.
- Writing the Blog Title: [Head Line]
Select a trending topic that should be relevant to your business or website and do research on it. Keep an eye on your competitor as well and plan your content effectively. Use Google Keyword Planner and select a long tail keyword that has a good volume search. Write a title including that keyword. The title should be 65-70 characters.
That blue color headline is called Meta Title.
It should give the entire overview of the article. The description will increase the CTR (click-through rate) of the article. So, the traffic will also depend on the description. As per the latest Google update the description can be between 160-230 characters.
A pointed arrow is a Meta description.
- Featured Image:
Featured images are important because 65% of the traffic will come to the article after seeing the image. For websites like interior designs, graphic designs, and locations images play key roles in getting the audience. There are two types of featured images:
1. Image with the blog title. 2. Image without text
The primary image used to support the blog posts is called Featured image.
- Image alt text:
Search engines cannot read the image, so we provide alt text to understand what the image is all about. Alt-text is also called alternate text. We can use focus keywords as the alt text to rank on image search.
We can select the tags based on the related searches that are being searched on Google.
Convert the text content to voice content and place it on the top to avail of the users. This can get the traffic from the Google Podcasts. Here’s the example, when you play this audio, it reads out the information of the blog.
- Internal links:
Insert the targeted keywords for your website in the article and highlight them. Give the keyword as anchor text and link it to the specific page on the website where it will create the internal link juice and the website will rank for that keyword in the search engine. For an article of 300 words, you can use 2 keywords.
That’s it about 7 important techniques for an SEO optimized blog. Here you go, start SEO for your blog, and optimize your blog post accordingly.
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