Online Reputation Management (ORM) is an effective marketing strategy that directs the company towards the next step by discarding negative reviews provided for the products and services.
7 Steps to Content Strategy for ORM:
1.Maximum positive reviews should be generated
3.Reviews should not be repeated
4.Reviews from genuine profiles
5.Reviews with facts and figures
6.Do not delete negative comments in social media
7.Try to respond positively for negative reviews/comments
ORM is one of the risky and highest paid job in Digital Marketing Industry.