Social Media Marketing is one of the effective and fastest reach of products and services to the customers.It is the art of using social networking sites to attract/engage audience.
Social Media Business Ecosystem-
1.Online Reputation Management (ORM)- This will know what your customers are speaking about your products/services through reviews,commenting,etc…
2.WOM Marketing-Abbreviated as WORD OF MOUTH.It is used to set up campaigns to make it go viral.
3.Personal Branding:To become a virtual world popular.It is the practice of people marketing themselves and their careers as brands.
4.Interactive Marketing:To engage customers for experiential marketing.It is also called trigger-based or event-driven marketing, is an effective marketing strategy that uses two-way communication media to allow consumers to connect with a company directly.
5.Customer Service:Avail for 24/7 support and resolve customers problems.
6.Research 2.0:Be effective listener and recommend their products.
7.Crowdsourcing:Get customer insights, know trends,obtain reviews and opinions.
8.Public Relations:To get benefited from user generated content intelligence.
9.Social CRM(Social Customer Relationship Management):To engage with the customers we use social media,services and technology to enable organizations.
10.Recruitment and Employer Branding:It is a long term and continuous effort to promote an organization or a company as an employer of choice in order to recruit,attract and retain the right.
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