Bounce Rate Vs Exit Rate In Web Analytics With Simple Example

In Web Analytics Bounce rate Vs Exit rate plays a  crucial role in describing the user behaviour to your website. It provides information about visitor activity and engagement in website.Popular web analytics include total number of visitors,sessions,page views,visitor path,visitor location,average time spending,visitors browser information.

Sample data:

User Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 1-2-3 1-2 X 1-2-3 X X 1-2-3-4
2 1-2 X X X X 1-2-3 1-2
3 1 1 1 1 1-2 X X
4 1-2 X 1-2 X 1-2 X 1-2


Total Sessions:16 ( 1-2-3, 1-2, 1-2-3, 1-2-3-4…..)

Page views:33(3+2+3+4…)

4 Users viewed 33 pages in 16 sessions.

Bounce rate Vs Exit rate

Bounce rate : In web analytics bounce refers a single page view.If a visitor comes to page 1 and doesn’t proceed to page 2 then it is called a bounce.

Sample data:

                                  Users                                Pages
                                      1                                    A
                                     2                                   B
                                     3                                   C
                                     4                               A-B-C
                                    5                              B-C-A
                                    6                             C-A-B
                                    7                                 D
                                   8                               A-B

*Bounce rate(BR)=(Bounces/Number of sessions)x 100

BR for A : (1/3)x 100=33.3%

BR for B : (1/2)x 100=50%

BR for C : (1/2)x 100=50%

BR for D : (1/1)x 100=100%

Exit rate : Exit from a particular page.If a visitor comes to page 1->2->3 then    page 3 will be an exit.

Sample data: Consider the above data.

*Exit rate(ER)=(Exits/Number of impressions)x 100

ER for A : (2/5)x 100=40%

ER for B : (3/5)x 100=60%

ER for C : (2/4)x 100=50%

ER for D : (1/1)x 100=100%

Bounce rate Vs Exit rateBounce rate Vs Exit rate

—>If a visitor comes to page A and left then it is considered as exit and bounce.If a visitor browses page A–>B–>C and left at page C,then page C is an exit but not bounce.

CONCLUSION : Every Bounce is an Exit,however Exit may not be considered as Bounce.

Hope you found the best…!!!