Popular On-Page SEO Strategies of 2018 to improve your rank in SERP:
1.Robot.txt: Disallows specified directories or webpages in google search results.
2.Meta Tags:It consists of three types:(i)Meta Title (ii)Meta Description (iii)Meta Keywords.
3.URL Structure:The title should reflect in the webpage URL.
4.Image Tags:Image should have proper and relevant file name, title name and alt text.
5.HTML & XML Site Maps:HTML Site map is for visitors.It is approved from user navigation and for better SEO exposure.XML Site map is for bots/spider/robots.It can be submitted and tested in Google Search Console.
6.Internal Linking:Every page should be properly connected to rest of the pages through proper linking.
7.Canonical Tags:If the same content is repeated in multiple pages we have to use canonical tag by stressing special focus on particular page.
8.Keyword Research:Find potential keywords for your topic by google search.
9.Content Optimization:It should be precise,relevant and engaging to your audience.
Hope you found the best…!!!
If you find any other strategies for SEO to improve the rank in SERP, please share with us…!!!